Is Tui Brewery Really Run by the Gorgeous Women in their Ads?

I know what you are thinking, why on earth would I be going to Tui Brewery to look for gorgeous women?

Just take a look at one of their television commercials:

New Zealand is famous for lots of things, and according to the Tui Brewery’s advertisements, the gorgeous women who work for Tui is one of them. But are they real?

A few years ago we passed through the town of Mangatianoka along the Mangatianoka River, and we found the Tui Brewery. We are not strangers to bringing our kids to places like this, having toured Old Bushmills Distillery and Guinness while in Ireland.

Mangatainoka River, North Island, New Zealand

Our first view of the Mangatainoka River on the North Island

Tui Brewery on the Mangatainoka River, North Island, New Zealand

Tui Brewery sits on the pristine Mangatainoka River

Tui Brewery in New Zealand

The famous Tui Brewery, established at this site in 1889 (that’s pretty old in New Zealand)

Tui Brewery

Sadly, it was closed when we arrived. Like many places in New Zealand the gate was open, so we drove in. We couldn’t get a tour, but we could take a few photos.

Kegs at Tui Brewery

We found the beer . . .

Gorgeous Women working at the Tui Brewery

And the gorgeous women . . . hey, that blonde on the right looks a lot like hubby.

A Few Tui Brewery Tips:

  • If you want a tour, be sure to book in advance.  Tours are daily at 11 and 2, cost $20 and include three beers and your glass.
  • Tastings are from 10-4, cost $20 and include three beers and your glass.
  • Tui’s range: pale ale, lager, dark and pilsner.

I thought it was all a marketing joke, until we visited Mangatainoka.

Had we arrived in time for a tour, do you think we would have seen the gorgeous women of Tui Brewery? More importantly, is it good fun or just offensive to women?

This post submitted for Wordless Wednesday, I link up first at BeThere2Day. Also linked at Our World Tuesdays and Travel Photo Mondays. at Travel Photo Discoveries.

Photos: Walking on Fox Glacier, New Zealand
On Beginnings, Endings, Transition and IWSG


  1. says

    Gissa pint

    By the looks of that ad some aren’t heheh!

    Fab view of the river

    Breweries always look like iconic building don’t they this one included, that last photo cracked me up it’s a shame the bottle isn’t really there heheh!

    Have a pinttastic week & thanks for driving by 😉

    • Rhonda Albom says

      It was a beautiful area. Just around the corner was an adorable baby cow at the fence to add to the magic of the area.

    • Rhonda Albom says

      Yes, in many ways it was the “behind the times” that attracted us to New Zealand in the first place. This just isn’t one of those time.

    • Rhonda Albom says

      When we first moved to New Zealand, we used to flick the channels to look for the commercials. They are hilarious and so often pushing the line here.

    • Rhonda Albom says

      It was fun, even closed. I guess we were lucky the gate was left open and the person we did see said it was okay to have a look around.

  2. says

    I try not to take offense at such things. It’s all in good fun. Yeah, that blonde does look a lot like your hubby! lol I am willing to bet that the actual brewers don’t look like those women, but the tour guides might! 🙂

  3. says

    They have commercials that sell burgers like that so not much different.

    Looks like fun – maybe you can go back for the tour?

    my husband did a tour of the Budweiser plant once.

    Happy WW 🙂

    • Rhonda Albom says

      Wow, a day late to see Tom Cruise. Too bad. That could have been the highlight of your tour, certainly a “great view.”

    • Rhonda Albom says

      It’s at the bottom of the island, we are at near the top. It’s about an 8 hour drive. We were just passing through exploring the island. Don’t know that we will ever be back.

  4. says

    I think depicting beautiful women is fine if it’s not seductive/sensual. Some of these women are portraying that and some aren’t. That puts me off. It seems low class and can bring the wrong attention to these women if they really do work there. Thanks for linking on Amanda’s Books and More!

    • Rhonda Albom says

      LOL – Tui is only brewed in New Zealand the Mangatianoka river water is it’s secret. Thanks for the laugh 🙂

  5. says

    I don’t take offense, though I am sure there are some that get uptight over these kinds of things. I would rather see gorgeous women trying to sell beer over “Davina” doing it any day of the week lol.

    • Rhonda Albom says

      When are you headed to New Zealand? It’s a bit off the beaten path, unless you are driving up to Napier from Wellington.

  6. says

    Though arguably sexist, that a clever, funny marketing strategy. Looks like you found a nice, handsome fellow to take photos of in lieu of going inside for a tour.


  7. says

    we also made a stop at the TUI brewery and the tour was fully booked and the woman selling the tickets didn’t look like the ones in the add. She could have been their granny 🙂

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